Unless you can’t help but put cool physical stuff in the world don’t plan to start a big e-commerce company. Should you sell products directly to consumers? Isaac even shares on LinkedIn which grows more followers per post than anywhere else! If the video is good it will perform well. It’s never been the case that you can take your content and post it on any platform from TikTok → Reels → Twitter → Snapchat. The two biggest things with the most leverage now are (1) software and (2) short-form video. (Much easier to say than do for months on end!)Įxperiment with the highest-leverage technologies You can start a new account every 30 days until you find something that lands. The most important thing is to draw the viewer in with the first ten seconds.Īnd if it doesn’t do well switch to a different topic / focus / niche. Check out these insights from Isaac:Ĭreate a new account and Post 60 videos in 30 days and see if it does well or not. Since then Minikatana has grown to a multi-million dollar business, cranking out up to 300 videos per month. They had broken the code to reach the masses. The next day, January 1st, Minikatana’s latest video on TikTok went viral with 50k views. On the eve of 2020, Isaac told his girlfriend that if his business didn’t work he would finally get a real job. Isaac started selling Minikatanas in 2019, but Facebook soon banned his business page for advertising a weapon. And along the way, he taught himself sales and marketing. Inspired by Mark Cuban’s story of perseverance through business failures, Isaac focused on getting his ideas to market as fast as possible. Isaac Medeiros moved from Brazil to the US to chase his fortune. This is a business that sells millions of dollars of products each year and spends zero dollars on ads. Our future likely features servant robots with vertical-screen-faces handing us coffee while sharing a dancing celebrity for entertainment! Why should you care? Because this one format is taking over all the platforms! Even Spotify announced a vertical discovery feed ala TikTok. Platforms are begging for short videos, so the same content can be used from Instagram to Snapchat to LinkedIn. The level of professionalism and dedication they demonstrated left me thoroughly impressed.Here’s a true story that demonstrates the power of leveraging short-form videos. They were not only quick to acknowledge my concerns but also provided a resolution within hours. I had an issue with my order, but when I reached out to Mini Katana's customer service, I received a prompt and courteous response. Frankly, I'm perplexed by reviews suggesting slow response times. Now, let's address the customer service aspect. It's evident that Mini Katana takes immense pride in their work, and it truly shows in the final product. The attention to detail, from the blade to the hilt, is remarkable. First and foremost, let's talk about the sword itself. The entire experience has been absolutely phenomenal, I am very happy it came in time for my friend birthday! It's disheartening to see some reviews mentioning slow customer services, as I encountered nothing but efficiency and responsiveness throughout my journey with Mini Katana. I recently purchased a Purple Enma sword for a friends birthday from Mini Katana.
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